The Iconic Game Celebrates 20 Years – How a Plastic Axe Bridged Generations Among Rock Fans

Marking two decades after the legendary game hit the market across the Atlantic, providing everyday gamers the opportunity to become rock legends. Not literally, but try convincing anyone who's nailed Free Bird’s lengthy instrumental break before an enthusiastic living-room audience.

Created by the developers, the game provided users with a plastic guitar peripheral to follow coloured notes moving along the screen synchronized to a song. Each riff mimicked specific notes, producing the sensation of an authentic performance.

Harmonix previously experimented with rhythm games before partnering with the publisher, which was acquired by the gaming giant in 2006. Collaboratively, they established the groundwork for an unlikely massively profitable series that had a significant influence for many musicians featured, introducing classic bands to millions of gaming enthusiasts.

Michael Dornbrook, former COO of Harmonix, recalls the early budgetary hurdles of licensing the recordings – even though initial releases primarily featured cover versions.

“We rerecorded all the music since the dollar figure was so high,” he explains. “Even with the necessary permissions alone, it was extremely difficult. We failed to secure bands like legendary groups – RedOctane was operating on a shoestring budget, and we were pretty convinced the project would flop. However, when Guitar Hero took off, and record sales and radio play were going up, everyone wanted to participate.”

He adds: “One of the amazing things was the number of parents got in touch expressing gratitude for introducing their kids to the songs they loved. It became an intergenerational thing.”

Classic Rock Finds Younger Fans

Irish blues-rock band the Answer included their track in the 2008 release the popular installment. Guitarist the artist recalls the way the game brought older hits back into vogue: “The game offered a bigger, new demographic. Typically this had been seen as outdated material, but then once it got featured on the title young people were finding it, suddenly it was cool. This validated it, and got rid of the ‘dad rock’ tag. It gave all our music a new life.”

In 2008, the band's first record was still unreleased stateside, so Guitar Hero was a key medium for exposure for the band during their US tour supporting AC/DC. “The roadies were playing Never Too Late on the tour bus, and several knew us thanks to the game,” he notes.

Rock’s Heavyweight Titles Enduring Influence

Music's biggest acts soon capitalised on the game's success, including bands like Aerosmith, Metallica and others featuring in dedicated game editions centered around their music collections and related stories, visuals and legendary status. In the case of, the Aerosmith edition, it was said to have made the band more money compared to their studio albums. It moved well over half a million units in its first week, while demand for their songs saw an increase of up to 40% during an era as the industry was already collapsing.

The series still motivates quick-handed fanaticism within the community. Recently, a streamer completed an impressive attempt featuring Through the Fire and Flames – a notoriously difficult power-metal song made popular by the game – using a fan-made version, a no-cost alternative with similar mechanics and extensive personalization features. The song is difficult enough on expert mode, let alone performed at double speed and without missing every one of its near 4,000 notes. The streamer stated it took months of practice of practice.

“Guitar Hero offers a, fantasy thing. If you play Call of Duty, that doesn’t mean you ought to use a real gun and enlist,” notes DragonForce guitarist the artist.

DragonForce previously wrapped up a successful tour before Through the Fire and Flames appeared on Guitar Hero III, but Li says it turned them into widely recognized. “I remember our distributors informing us that we were selling albums like crazy,” he says. “It exploded when we next toured, and we performed right ahead of top acts on the Mayhem festival.”

In fact, the band's visibility via the game proved so vast that it has risked overshadow all other accomplishments. Recently, the song featured in promotional material for a major film. “In the past I felt differently, but now I accept it,” he admits. “Should you just listen to one DragonForce song, it’s totally cool – each person has their own path in music and I'm pleased we played a role of people’s lives”.

The Lasting Impact of a Plastic Guitar

The best promotion, whether it’s for automobiles, apparel or games, goes further than selling something – it evokes a desire. Did Guitar Hero harness this? “That’s exactly what our team trying to create,” he confirms. “That thrill of performing as a music icon on the stage. Since the beginning, the creators felt that humans have a natural human desire to create songs, and their goal was to leverage innovation to enable everyone to participate”.

The majority installments were released in just a five-year period between 2005 and 2010, including derivative titles like the DJ version, complete with a turntable controller, and the band-focused game. After that, the publisher’s interest on peripherals waned, except for a short-lived revival in 2015.

Titles such as the fan project and newer releases have maintained the scene active, and there’s set to be something from the original publisher in development. Recently formed developers has begun work on their first music game. The initial creators are participating as special advisers. Is the world prepared to welcome a new entry following the classic?

“We thought those games could be similar to sports games allowing annual update every year,” Dornbrook says. “There’s so much fresh tracks it could remain perennially popular, so I’ve always been hopeful. There’s no reason for it to persist for future fans.”

James Chen
James Chen

A passionate collector and writer specializing in trading card games, with over a decade of experience in the hobby.

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